Are you a business that is considering getting a blog for your website? Not sure why you need one?
Well, listen up. I'm going to tell you why it's necessary.
There are a plethora of benefits to having a blog on your website.
According to a study done by HubSpot Marketing, if your business has a blog, it will get 55% more traffic than other businesses.
Read on for a list of reasons why businesses with blogs are thriving:
Reason #1 - Blogs Increase Your Website's Organic Traffic
Do you need more traffic driven to your website through Google?
According to HubSpot, around 60% of people online read blogs at least twice a week.
If you don't update your website constantly, Google will bring your website further down on the search page rank. Your website will be buried amongst other websites.
As long as you provide relevant and up-to-date content with new posts combined with the proper keywords for SEO (search engine optimization), your website will continue to rise among the ranks on Google.
That traffic will convert into leads.
Reason #2 - Blogs Help Your Email List Grow
Email lists are a great way to interact with both your potential and current customers. More customers are likely to subscribe to your email list with blog posts. Customers are more likely to trust email newsletters if they enjoy the blog content.
Searching for customers or their emails can be a long and tedious process. Blogs can help create and gather organic customer lists for you in your sleep.
Reason #3 - Blogs Build Trust With Your Customers
What better way for your customers to learn about who you are and what your brand represents than by blog posts?
Readers want solutions to their problems, and your business has them. Blogs tie in advice and business service or product by answering common questions and providing a solution to the problem (your product or service).
"Content builds relationships. Relationships are built on trust. Trust drives revenue." – Andrew Davis
Reason #4 - Blogs Allow You to Connect With Your Audience on a Personal Level
According to a Demand Metric Study, 60% of customers enjoy reading content from brands. 82% of customers felt more optimistic about the brand after reading its content.
You don't want to be the business that appears to be all numbers. You want to show the human element of your business. Blogs help you show that personal side that shows you as a human to your customers. By showing the day-to-day at your business, you're not appearing cold to your customers.
Reason #5 - Blogs Show Your Expertise in Your Industry
Education will always be one of the top customer retention strategies.
Customers always like to be informed. Be a reliable source of information for them. Show your expertise and built trust with your customers by giving them advice through your blog.
Blog content enables you to share your value and expertise in your industry. You'll be able to show what value your business provides as a leader in the industry.
By showing your expertise, you make your brand more professional. Let that knowledge shine through blog posts!
Reason #6 - Blogs Create Automatic Content For Your Social Media Pages
Social media provides an easy way for you to share content about your business. Once you make a blog post, there's no need for you to make new social media content, simply provide a link to your blog on your social media with a quick creation of a content image.
Sharing your blog on multiple social media platforms will also drive more traffic to your business!
Reason #7 - Blogs Make It Easier For People To Find Your Brand
Lots of your customers are currently Googling your brand. What if they don't find anything? They need a website and content to be directed to.
Customers who are Googling a certain need that you provide a solution for while not specifically searching for your brand will also be led to your page through your blog. Readers who explore this content on Google can learn about your business from the comfort of their homes.
Reason #8 - Blogs Help You Reach New Customers
A well-written blog post is gold because content never dies. A solid blog post will continue to rank high on Google for years.
You will continue receiving new leads through your blog posts, new or old, especially by adding a CTO (call-to-action).
Reason #9 - Blogs Give Customers a Better Understanding of Your Product
Blogs offer another touchpoint for your products. You can post product updates as fresh content that your customers can engage with.
By blogging about your product itself, you can also share issues specifically related to the product and how to solve the issue.
Bottom line: If your business doesn't have a blog yet, get on it!
You don't want to be left behind from the goldmine that a blog is.
Your business will benefit immensely from one.
Just trust me and thank me later.
"Content isn't king. Content is the kingdom." – Lee Odden
Ready to bring more leads to your business?
Let me help you with your website blog!
What do you think? Which one of these benefits are you looking to share with your customers? Did I miss a benefit? Let me know in the comments!