Why an Active LinkedIn Company Page is Still King For Lead Generation
Updated: Mar 26
Picture this.
Your potential customer, client, or investor visits your LinkedIn company page.
*crickets chirping*
Yikes.
They see an inactive, dry company page.
They weren't expecting this. To them, this is not a good sign for someone they were interested in partnering with.
Wondering what happens next?
Your worst nightmare as a business owner: they leave.
Why?
Well, people generally steer clear of those companies with ghost town pages.
You want to avoid this outcome at all costs. LinkedIn is a goldmine for business owners.
Let's get to the bottom line here.
As a business, you care about attracting customers and generating quality leads.
Your LinkedIn company page not only helps you survive but thrive in the crowded business ecosystem with this:
CUSTOMER AWARENESS -> INTENT -> PURCHASE
LinkedIn is the largest professional network platform in the world. People are constantly searching for businesses on LinkedIn.
More than 58 million businesses are currently active on LinkedIn, but if that isn't enough to convince you for keeping an active LinkedIn company page, read on!
Reason #1 - It Shares Your Brand Story
Your company page exists for a plethora of reasons, but one of the most important is that it shares your brand's story.
People trust a company that publicly shares its story.
But here's the thing. You have to be actively sharing bits and pieces of your story and journey to help potential clients, customers, suppliers, and new hires find more information.
Reason #2 - It Stays Fresh in People's Minds
I'll let you in on a little secret here. Here's the thing: tons of businesses don't have an active company page, so you'd be standing out in the crowd by actively posting on your company page.
It's a competitive market out there. There's tons of content left, right, and centre. However, if you're posting daily, people will be constantly exposed to your brand, your ideas, and what you have to offer. They'll remember you before the others that don't show up daily on LinkedIn.
And those individuals who enjoy your posts will subscribe to your page and be notified every. single. time. you post on there.
Reason #3 - It Screams Industry Authority
People need social proof of your brand authority and expertise, especially in this digital era.
An active profile drives prospects by constantly sucking them in with engaging, helpful content. Show that industry expertise or knowledge you've gained over the years.
You need to show your audience that you know what you're talking about. Give some recommendations (and you'll be guaranteed to receive some back, too!).
This establishes trust. Followed by likes, comments, and shares. Which is then followed by sales, leads, subscriptions, etc.
I recommend posting at least twice a week and being consistent about it.
Reason #4 - It Is a Rad Magnet for All the Decision-Makers
LinkedIn has over 756 million professionals worldwide. This means that your customers or clients are probably already on there.
Showing up every day on any platform is important, so you might ask, why should you choose to be active on LinkedIn over the other social media platforms? Well, LinkedIn has a ton of decision-makers and professionals that are just not active on other platforms.
This makes LinkedIn a more effective channel for you to be active with your content marketing.
Reason #5 - It Means Some Mad High Google Ranking
If you know anything about SEO (search engine optimization, you know that Google's algorithm ranks high authority, and Google trusts and recognizes LinkedIn as a high authority, so your company page is going to rank higher.
This will really help with your brand visibility, especially if your website is currently ranking lower on search engines like Google.
Reason #6 - It is an Express Highway to an Increased Network
As they say, your network is your net worth. And this always proves to be true, time and time again.
Consistently publishing content will bring new contacts to your company profile. When people comment on your post, take the conversation to their inbox as an icebreaker.
You'll be able to connect with new contacts that could potentially be leads for your business.
Reason #7 - It Means Customer Familiarity with Your Product
Consistently posting content on your LinkedIn page means that you're constantly promoting your brand.
Staying active means that you can post product updates and this helps people become familiar with your product.
This will allow people to have a positive image of your brand and will be more receptive to your brand.
Reason #8 - It Means Increased Followers
Chances are, if you're not actively posting, you haven't gained any new followers. The more followers you have, the more you're able to enhance your social proof.
No matter what anyone says, first impressions regarding the number of followers you have are something that people remember.
One of the first things people see is the number of followers you have and automatically associate that with some part of your worth to them or give them an idea about how much others trust your business.
Reason #9 - It Means More Money For Other Parts of Your Business
LinkedIn is a great option if your business is on a tight budget.
Running blogs can be pretty costly and time-consuming these days depending on the platform or even on your own website.
With LinkedIn, you can create free short content consistently that will bring you results.
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Some of you might be thinking, great, Tasha, but what if I don't have time or what if I'm not talented at crafting compelling content?
Not a writing expert? No problem. Hire a ghostwriter.
Experienced ghostwriters will be able to help increase your followers and leads by crafting catchy content.
They know what they're doing. They focus on all the little content details so you don't have to worry about it.
They'll weave your brilliant, innovative ideas into creative content your audience will absolutely love to consume. The content they post on your behalf for your LinkedIn company page will reach and pursuade your desired audience on LinkedIn.
Conclusion
Well, need I say more?
How do you take advantage of the lucrative marketing tool that is LinkedIn for your business?
By actively creating content that adds value. Whether it's through posts, comments, in groups, etc, just make sure it's consistent.
Be active.
See the results.
And thank me later.
Need a LinkedIn ghostwriter to level up your LinkedIn game? I'm the expert you need.
I've danced this dance many times already.
Let's chat about how I can help make your LinkedIn company page shine like the rockstar it is.
Contact me here to book a free consultation at your convenience.